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From DK:

Giving in to an obscure group of haters in Florida may have seemed like a good idea to the managers of Lowe’s last week. But the big box home improvement store’s quiet decision to pull its advertising from Discovery/The Learning Channel’s All-American Muslim has done exactly what they apparently figured they were avoiding: generated a backlash.

Music entrpreneur Russell Simmons has bought the ad space on TLC. A petition hosted by moveon.org urging other companies not to pull their advertising is only a few hundred names away from its 25,000-signature goal. A California state senator has excoriated the company, called for an investigation and threatened a legislative motion of censure. And the publicity keeps piling up.

Among other things, the moveon.org petition states:

The visible aim of those who have threatened the show’s supporters is to propagate hatred against fellow Americans because of their religious beliefs, while increasing the success of their own bigoted industries. Ultimately, it is these same critics who have often touted the question: “Where are the mainstream Muslims?” We believe that “All-American Muslim” portrays just that—mainstream American Muslims—and that these critics should celebrate an effort like this, not condemn it. Yet their reactions leave no more proof necessary of their actual, hate-mongering intentions. And we believe that America and our American companies are above that.

The Daily show breaks it down like this.