The Season for negative ads

From WaPo:

On the brink of what could be a power-shifting election, it is kitchen-sink time: Desperate candidates are throwing everything. While negative campaigning is a tradition in American politics, this year’s version in many races has an eccentric shade, filled with allegations of moral bankruptcy and sexual perversion.

At the same time, the growth of “independent expenditures” by national parties and other groups has allowed candidates to distance themselves from distasteful attacks on their opponents, while blogs and YouTube have provided free distribution networks for eye-catching hatchet jobs.

“When the news is bad, the ads tend to be negative,” said Shanto Iyengar, a Stanford professor who studies political advertising. “And the more negative the ad, the more likely it is to get free media coverage. So there’s a big incentive to go to the extremes.”

The result has been a carnival of ugly, especially on the GOP side, where operatives are trying to counter what polls show is a hostile political environment by casting opponents as fatally flawed characters. The National Republican Campaign Committee is spending more than 90 percent of its advertising budget on negative ads, according to GOP operatives, and the rest of the party seems to be following suit. A few examples of the “character issues” taking center stage two weeks before Election Day:

  • In New York, the NRCC ran an ad accusing Democratic House candidate Michael A. Arcuri, a district attorney, of using taxpayer dollars for phone sex. “Hi, sexy,” a dancing woman purrs. “You’ve reached the live, one-on-one fantasy line.” It turns out that one of Arcuri’s aides had tried to call the state Division of Criminal Justice, which had a number that was almost identical to that of a porn line. The misdial cost taxpayers $1.25.
  • The Republican Party of Wisconsin distributed a mailing linking Democratic House candidate Steve Kagen to a convicted serial killer and child rapist. The supposed connection: The “bloodthirsty” attorney for the killer had also done legal work for Kagen.
  • In the most controversial recent ad, the Republican National Committee slammed Rep. Harold E. Ford Jr. (D-Tenn.) for attending a Playboy-sponsored Super Bowl party. In the ad, a scantily clad white actress winks as she reminisces about good times with Ford, who is black. That ad has been pulled, but the RNC has a new one saying Ford “wants to give the abortion pill to schoolchildren.”

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You know these guys make me sick. 

0 Responses

  1. Here in AZ-05, some group of people have taken to a guerilla campaign of “truth in negative advertising” with the campaign signs. I’m noticing that behind many of the J.D. Hayworth signs, they have put little signs that rise up just a little bit higher than the Hayworth sign. The new sign just says “Voted for the war in Iraq”. As you are driving along, it makes it look like it is all one sign and as if it is something that Hayworth is bragging about.

    It gave me a good chuckle for the day. Because what is he really going to complain about? He did vote for the war. It’s not defacing his sign. It’s not blocking his sign. It’s just information. And as Schoolhouse Rocky says, “Information is power!”

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Errington C. Thompson, MD

Dr. Thompson is a surgeon, scholar, full-time sports fan and part-time political activist. He is active in a number of community projects and initiatives. Through medicine, he strives to improve the physical health of all he treats.

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