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The Power of Twitter and Facebook

There’s been a lot of discussion about the role of Facebook and Twitter in the Arab spring. All of the discussion is justified. Here in the United States, Facebook and Twitter are thought of as tools that are used by the young to play and have fun. Last week, we saw two examples of how Facebook and Twitter are used. In one instance, they were a way to enhance a Super Bowl. Now you do not have to leave your house to go to a Super Bowl party. Log on and there are hundreds of thousands of people with whom you can share the experience.

On the business side, the Susan G Komen Foundation and Planned Parenthood found out that these new tools can quickly overwhelm your story. With the help of Ari Fleischer, the Susan G Komen Foundation thought that they could cut the legs out from under Planned Parenthood. They never imagined the vicious backlash that is still reverberating today. They are scrambling to try to pick up the pieces. As I mentioned earlier, it is unclear to me whether the Foundation will survive this. Rapidly, the news spread that the Susan G Komen Foundation was defunding Planned Parenthood. Somebody, somewhere, organized the first online petition. People didn’t have to think. People didn’t have to go to a rally. All they had to do was click a button. Shortly, thousands of e-mails were sent to the Foundation. Then, tens of thousands. Soon, within hours, hundreds of thousands of e-mails were sent to the Foundation. At the same time, Planned Parenthood saw the opposite reaction. Donations of $10 and $15 and $20 began pouring into Planned Parenthood. Over a matter of days, over $3 million was raised.

There are some people, sitting in little rooms somewhere, trying to figure out how to use social media for their own gain. I’m sure there are Democratic and Republican operatives trying to figure out how to tap into these instant emotions which can turn into instant dollars.

NPR had a nice story on this yesterday. What are your thoughts on this new social media? Is it going to change America? Because of the instantaneous nature of this media, what are the pitfalls?

By | 2012-02-07T09:21:46+00:00 February 7th, 2012|Blogging issues|Comments Off on The Power of Twitter and Facebook

Susan G Komen stirs up a hornets nest (Updated, again)

Pecos wilderness

Many, many years ago, I was out in the Pecos wilderness with several of my classmates. We found out, first-hand, what happens when you stir up a hornet’s nest. We were walking down this trail single-file. All of us were city slickers and most of us did not really appreciate being out in the woods. Therefore, we really were paying attention to our surroundings. Suddenly, one guy grabbed his leg and ran off the trail screaming in pain. A few seconds later, the guy behind him did exactly the same thing. It turned out there was some sort of hornet’s nest in the middle of the trail. The first two or three guys walked down the trail that the hornets stirred up. The middle of the group got stung. Those of us who were lagging behind saw the commotion and took a different path. In the end, everybody was fine, with the exception of a few stings. In this highly charged political atmosphere, one would figure that a major fund raising foundation would steer clear of hornet’s nests. Not the Susan G Komen Foundation for the Cure. On Tuesday, they decided, for purely political reasons, to stop funding Planned Parenthood. There was significant blowback. Today, they are in 100% damage control mode and almost  reversed their decision. This was a major announcement that did very little to guarantee future funds for Planned Parenthood.

We needed a pink gun, did we??

We live in an era in which nothing is exactly as it seems. Just a couple of years ago, the average American thought that British Petroleum really cared about the environment. They had a charm offensive which included more than five years of commercials filled with environmentally friendly talk. It only took one oil well and a completely tone deaf CEO to show America that British Petroleum was no different than any other major oil corporation. The Susan G Komen foundation had completely infiltrated the American psyche. They equaled breast cancer awareness and treatment. Even the NFL had one game where players would support the Foundation by wearing pink shoes or pink gloves or even have pink towels hanging from their waist. Personally, I have purchased golf balls, baseball caps and other merchandise which sported the Susan G Komen logo and supported breast cancer awareness and treatment. I have personally given money to people who have run in their multiple, well-publicized, “race for the cure” over the years. Now, that’s not happening. Millions of Americans have the same feeling. It will take Susan G Komen foundation years to recover from this strategic blunder.

In my opinion, the Board of Directors needs to clean house. The power structure of the Susan G Komen foundation needs to be fired. New management needs to be brought in if they are to convince the American public that they truly understand what the problem is. In my opinion, today’s announcement tells me that they know what the problem is, but that they don’t really want to fix it. Personally, it’s going be hard for me to pony up money to the Susan G Komen foundation ever again. I’ve already donated to Planned Parenthood, which I’ve never done in my life. I plan on making it a habit.

The Daily Kos has done an excellent job covering the to and fro of this debacle. Please check out their many posts here, here and here. Marcy Wheeler, fabulous blogger and personal friend, has an excellent post here. You can give to Planned Parenthood here.

Update: This is what anyone would describe as a bizarre episode in PR. This case just gets stranger. Ari Fleischer, Bush’s former press secretary, raises his ugly head. This just gets crazier and crazier. Komen has not been officially labelled a partisan, dead organization. I don’t see how the Susan G Komen foundation will be surviving this.

Here’s what I think is very sad about this whole ordeal. Women need an organizational advocate to raise huge sums of money to combat breast cancer. The advocate must be non-partisan and focus like a laser on breast cancer research and on helping women.

Update II:

I thought that this graphic would be helpful.

By | 2012-02-03T21:44:55+00:00 February 3rd, 2012|Domestic Issues|Comments Off on Susan G Komen stirs up a hornets nest (Updated, again)