Tag Archives: levi strauss

Demand

Remember that old equation – supply and demand. A friend of mine said something that really struck me. He said we aren’t going to get an explosion of jobs until demand increases. Demand equals the middle class doing better. It is really that simple.

Let’s take Levi’s 501 jeans. How do we get Levi’s to hire more people to make more of their classic 501 jeans? It isn’t by giving tax cuts to Paris Hilton. It is by putting more money into the pockets of average middle class Americans. Then, when thousands of Americans buy Levi’s 501 jeans and the demand exceeds the supply, the Levi Strauss company will hire more workers to make those classic jeans. It is that simple.