I’m sorry I can’t tell you how bad this commercial is. Now, what does a gorilla, a blow up balloon gorilla, have to do with a car? I have no idea. The tag line, “The new king of the concrete jungle” is just stupid.
So, if you study movies, this commercial is even dumber. The original King Kong had a ton of racial and sexual over tones. You don’t have to be genius to figure it out. King Kong represents the big, uneducated, sexually charged black male. The heroine is the virginal, beautiful and innocent.
Now whether you buy into this meme or not, it is hard to look at this commercial without seeing some of these same overtones.
Dear Volkswagen, Kill this commercial. Thanks.