For years, Americans have wanted universal healthcare, then the money attacking universal healthcare started rolling in.
In all, about $235 million has been spent on ads attacking the law since its passage in March 2010, according to a recent survey by Kantar Media’s Campaign Media Analysis Group. Only $69 million has been spent on advertising supporting it. Just $700,000 of that comes from the Obama campaign, and none of its ads mentioning the law are currently being broadcast, said Elizabeth Wilner, vice president of the Campaign Media Analysis Group. “It explains, in a nutshell, why polling shows attitudes about the law to be at best mixed,” she said.
Over the last several years, Republicans have been pushing the idea that Americans don’t want universal health insurance. Nothing can be further from the truth. The truth is that Americans have been convinced by negative ads that whatever Obama has tried to do isn’t going to work and will hurt the American people and the economy. The bottom line is that advertising works. Americans can be convinced almost anything. This seems to include that universal healthcare is evil and will ultimately destroy the American way of life.
If Democrats would like to win anything in the future, they are going to have to win the advertising war. It is that simple.